Sneaker Care 101 - Perfect Your Collection

Sneaker Care 101 - Perfect Your Collection

If you are like us, you probably have a collection of sneakers. And like us, you want to maintain that collection so it's just right. Well, with over 125 years of experience in the shoe care industry, we've compiled a list on some of our favorite tips. 

Check out our breakdown:

Store Them Properly

Any sneakerhead should know that proper storage is a must. Microscopic dust and dirt is constantly floating around and can land on your precious shoes. Overtime, this can build up and make a noticeable impact on the appearance of your sneakers. Be sure to store them in shoe bags or boxes when not in use.

Brush Gently, Don't Scrub

You may think the harder you brush your shoes, the cleaner they’ll get. This isn't necessarily true. Brushing too hard may actually loosen fabrics and give your sneakers a worn-out look. Be sure to brush gently with light, soft, rapid strokes. This ensures you work cleaning solutions deeper into the sneaker for a better clean. 

Invest In a Proper Sneaker Cleaner

It would be a good idea to get a proper sneaker cleaner solution to use on your sneakers. These are specifically designed to work on most materials, including mesh and leather. Combined with lukewarm water, all-purpose sneaker cleaners should remove most stains.

Check out our favorite cleaner kit: 

Griffin Shoe Care Sneaker Cleaner Kit

Fresh Kicks Sneaker Cleaner Kit

Deep Clean Consistently 

It is in your best interest to deep clean your sneakers on a regular basis. The more build-up that occurs on the surface of the shoe, the harder it is to get off. If you maintain them regularly, it makes the job a whole lot easier. 

For example, if you wear white sneakers a few times a week, we recommend cleaning them every 2-3 weeks. This ensures the build-up stays at a minimum, and you keep looking great.


White sneakers can fall into their own category of cleaning. Here's a few tips based on material.

White Running Shoes

Running shoes can definitely take a beating when it comes to cleanliness. First, get rid of any obvious dirt and mud chunks. Then, using a brush, apply a small amount of sneaker cleaner and warm water to the remaining dirty spots. For tough stains, keep repeating until they diminish. 

White Leather Kicks

This tip may seem odd, but trust us. All you need is a toothbrush, white toothpaste and warm water. Gently scrub away and stains and dirty spots with the brush and toothpaste. It really works.

White Mesh Sneakers

Mesh is one of the more delicate materials. Definitely avoid using bleach, as it can damage the fabric. Instead, this is a job for your trusty sneaker cleaner and warm water. Gently brush the cleaner all over the dirty pieces of your sneakers. Once done, rinse them off with cold water. If discoloring persists, try spraying the spots with white vinegar before letting dry. 

White Shoe Laces

And finally: the shoe laces. White laces can be quite the hassle, but with this paste formula it will be a breeze. First, pull your laces out of you sneakers and hand wash them with warm, soapy water. It's a good idea to let them soak for a few hours before air drying.

To really whiten your laces, try the following: mix baking soda with a 50/50 mixture of warm water and hydrogen peroxide. Cover the entire lace and let soak for roughly 4 hours. The paste will likely harden. Simply shake and wipe off the hardened bits with a soft cloth. 


When it comes to shoe and sneaker care, we have you covered. We hope you enjoyed our list of quick tips to ensure your sneaker collection is maintained. For all your shoe care needs, be sure to check out our shop!

Fresh Kicks Sneaker Care

For all of your sneaker needs, check out our Fresh Kicks family!


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